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Alignment to the Universal Design for Learning Framework

Awarded to Genio Marketing on May 28, 2026 by CAST, Inc..

Universal Design for Learning (UDL) is core to the product’s design. The product prioritizes learner access and engagement. The product considers learners’ interests and motivations. It ensures learners have multiple ways to gain comprehension, and it provides multiple ways for learners to share their knowledge and ideas.

Criteria

Applicants to this certification must have already earned the Accessibility Baseline for the Universal Design for Learning Product Certification. The CAST assessor team will not be able to review an application for the Alignment to the Universal Design for Learning Framework certification until the product has already earned the Accessibility Baseline. Please ensure that the same account that submitted and earned the Accessibility Baseline is submitting this application.

Once the Accessibility Baseline and this certification are earned, the product will automatically earn the Universal Design for Learning Product Certification.

What is Universal Design for Learning?

Universal Design for Learning (UDL) serves as a foundational framework for proactive design of products, materials, environments, experiences, etc., with an intentional focus on learner variability. The UDL product certification documents important components for edtech product developers interested in building and demonstrating their competence and commitment to UDL within their products. (Please refer to the supporting links on UDL within the Resources section below.)

Assessment Details

The responses for Parts 1 and 3 will be used only (1) to provide context for assessors while evaluating Part 2 of the submission, and (2) to enable CAST to track aggregated data about the types of products that apply to and earn product certifications, such as content area, learner level, and product reach. These responses will not be included in the assessment of your application. The responses for Part 2 will be assessed to inform the certification results.

Applicants are encouraged to download the document in the Template to Submit Application Evidence section before beginning their application.

Assessment

Overview

The following responses will not be given a point value; however, responses are required.

What is the name of the edtech product? What is the URL of the product’s website?

  • If the product has a ULTID, please share it. Please note that an application may be submitted on behalf of only one product. For the purpose of this certification, a ULTID denotes a single product. Multiple ULTIDs denote multiple products, and therefore multiple applications are required.

Overview

If this product is awarded the certification, do we have the product team’s permission to share its award status with partners that host product indexes, such as ISTE’s EdSurge Product Index and LearnPlatform? Please respond with a yes or no.

Overview

What general company email can we use to communicate about certification status? after a decision has been made? Note: If earned, the Open Badge is associated with the email address used to submit the application and is non-transferable. It is important to ensure long-term access by using a stable company address (e.g. research@product.com), rather than an individual’s, to create an account and submit this application.

Who was involved in completing this application? Please include names, roles, and email addresses. [Note: It is critical that members of the team who were directly involved in making the product design decisions are involved in completing this application.]

Overview

Tell us about your product: What learning or challenge does the product intend to address? How many users does the product serve? Who is the intended audience for the product (e.g., learners or educators, grade or learner levels)? Which subject area(s) does the product cover?

Overview

The applicant must provide evidence for the product’s alignment to the UDL Framework. The product team’s alignment review should provide evidence of UDL alignment within the design process and to each of the nine UDL Guidelines using the submission template provided (found in the Resources section above).

See the “Alignment to the Universal Design for Learning Framework Template for Applicant” in the Resources section to assist applicants in responding. The product team must provide visual evidence (such as demo access [“trial account”], screenshots, video capture, etc.) for the product in order to establish verification of the alignment claims.

General Product Alignment to the UDL Framework

As part of the application, the product team must answer the following:

  1. What is the intent/purpose of the product (e.g., the goal of this product is to enable learners to master the skill of recognizing the English language letter symbols and the sounds associated with the symbols)?
  2. What known barriers are there that may prevent an individual from using the product (e.g., this product requires specific skills, such as a drag and drop—which may not be usable if the user is not using the mouse)?
  3. How does the product promote high expectations for all? This product is designed so that a wide range of users are able to achieve the product goal (e.g., this product was designed for readers of any level to be able to access engaging, challenging text).
  4. How does the product have features that are “essential for some, but good and available for all”? There are options available in this product that might be critical for some users, but many can benefit from (e.g., there are options available in this product that are critical for users who are visually impaired, but anyone needing access to visual content may use these same features).

The goal is to showcase how the product is aligned to the UDL Guidelines and how the UDL Guidelines were used to inform the product design. For each of the nine UDL Guidelines, explain how the UDL Guidelines have been considered within the product design in a way that reduces barriers within the learning experience.

  • You may choose “Not Applicable” for a particular UDL Guideline, as long as you explain why it was not included. For example, if the goal of the product is about supporting physical activity (UDL Guideline 4) but does not support comprehension (UDL Guideline 3), you can note this in the explanation.
  • You may find it useful and can reference the UDL checkpoints/considerations within the UDL Guideline alignment explanations, but is not required.

Overview

The applicant must provide evidence for the product’s alignment to the UDL Framework. The product team’s alignment review should provide evidence of UDL alignment within the design process and to each of the nine UDL Guidelines using the submission template provided (found in the Resources section above).

See the “Alignment to the Universal Design for Learning Framework Template for Applicant” in the Resources section to assist applicants in responding. The product team must provide visual evidence (such as demo access [“trial account”], screenshots, video capture, etc.) for the product in order to establish verification of the alignment claims.

General Product Alignment to the UDL Framework

As part of the application, the product team must answer the following:

  1. What is the intent/purpose of the product (e.g., the goal of this product is to enable learners to master the skill of recognizing the English language letter symbols and the sounds associated with the symbols)?
  2. What known barriers are there that may prevent an individual from using the product (e.g., this product requires specific skills, such as a drag and drop—which may not be usable if the user is not using the mouse)?
  3. How does the product promote high expectations for all? This product is designed so that a wide range of users are able to achieve the product goal (e.g., this product was designed for readers of any level to be able to access engaging, challenging text).
  4. How does the product have features that are “essential for some, but good and available for all”? There are options available in this product that might be critical for some users, but many can benefit from (e.g., there are options available in this product that are critical for users who are visually impaired, but anyone needing access to visual content may use these same features).

The goal is to showcase how the product is aligned to the UDL Guidelines and how the UDL Guidelines were used to inform the product design. For each of the nine UDL Guidelines, explain how the UDL Guidelines have been considered within the product design in a way that reduces barriers within the learning experience.

  • You may choose “Not Applicable” for a particular UDL Guideline, as long as you explain why it was not included. For example, if the goal of the product is about supporting physical activity (UDL Guideline 4) but does not support comprehension (UDL Guideline 3), you can note this in the explanation.
  • You may find it useful and can reference the UDL checkpoints/considerations within the UDL Guideline alignment explanations, but is not required.

Overview

The applicant must provide evidence for the product’s alignment to the UDL Framework. The product team’s alignment review should provide evidence of UDL alignment within the design process and to each of the nine UDL Guidelines using the submission template provided (found in the Resources section above).

See the “Alignment to the Universal Design for Learning Framework Template for Applicant” in the Resources section to assist applicants in responding. The product team must provide visual evidence (such as demo access [“trial account”], screenshots, video capture, etc.) for the product in order to establish verification of the alignment claims.

General Product Alignment to the UDL Framework

As part of the application, the product team must answer the following:

  1. What is the intent/purpose of the product (e.g., the goal of this product is to enable learners to master the skill of recognizing the English language letter symbols and the sounds associated with the symbols)?
  2. What known barriers are there that may prevent an individual from using the product (e.g., this product requires specific skills, such as a drag and drop—which may not be usable if the user is not using the mouse)?
  3. How does the product promote high expectations for all? This product is designed so that a wide range of users are able to achieve the product goal (e.g., this product was designed for readers of any level to be able to access engaging, challenging text).
  4. How does the product have features that are “essential for some, but good and available for all”? There are options available in this product that might be critical for some users, but many can benefit from (e.g., there are options available in this product that are critical for users who are visually impaired, but anyone needing access to visual content may use these same features).

The goal is to showcase how the product is aligned to the UDL Guidelines and how the UDL Guidelines were used to inform the product design. For each of the nine UDL Guidelines, explain how the UDL Guidelines have been considered within the product design in a way that reduces barriers within the learning experience.

  • You may choose “Not Applicable” for a particular UDL Guideline, as long as you explain why it was not included. For example, if the goal of the product is about supporting physical activity (UDL Guideline 4) but does not support comprehension (UDL Guideline 3), you can note this in the explanation.
  • You may find it useful and can reference the UDL checkpoints/considerations within the UDL Guideline alignment explanations, but is not required.

Overview

The applicant must provide evidence for the product’s alignment to the UDL Framework. The product team’s alignment review should provide evidence of UDL alignment within the design process and to each of the nine UDL Guidelines using the submission template provided (found in the Resources section above).

See the “Alignment to the Universal Design for Learning Framework Template for Applicant” in the Resources section to assist applicants in responding. The product team must provide visual evidence (such as demo access [“trial account”], screenshots, video capture, etc.) for the product in order to establish verification of the alignment claims.

General Product Alignment to the UDL Framework

As part of the application, the product team must answer the following:

  1. What is the intent/purpose of the product (e.g., the goal of this product is to enable learners to master the skill of recognizing the English language letter symbols and the sounds associated with the symbols)?
  2. What known barriers are there that may prevent an individual from using the product (e.g., this product requires specific skills, such as a drag and drop—which may not be usable if the user is not using the mouse)?
  3. How does the product promote high expectations for all? This product is designed so that a wide range of users are able to achieve the product goal (e.g., this product was designed for readers of any level to be able to access engaging, challenging text).
  4. How does the product have features that are “essential for some, but good and available for all”? There are options available in this product that might be critical for some users, but many can benefit from (e.g., there are options available in this product that are critical for users who are visually impaired, but anyone needing access to visual content may use these same features).

The goal is to showcase how the product is aligned to the UDL Guidelines and how the UDL Guidelines were used to inform the product design. For each of the nine UDL Guidelines, explain how the UDL Guidelines have been considered within the product design in a way that reduces barriers within the learning experience.

  • You may choose “Not Applicable” for a particular UDL Guideline, as long as you explain why it was not included. For example, if the goal of the product is about supporting physical activity (UDL Guideline 4) but does not support comprehension (UDL Guideline 3), you can note this in the explanation.
  • You may find it useful and can reference the UDL checkpoints/considerations within the UDL Guideline alignment explanations, but is not required.

Overview

The applicant must provide evidence for the product’s alignment to the UDL Framework. The product team’s alignment review should provide evidence of UDL alignment within the design process and to each of the nine UDL Guidelines using the submission template provided (found in the Resources section above).

See the “Alignment to the Universal Design for Learning Framework Template for Applicant” in the Resources section to assist applicants in responding. The product team must provide visual evidence (such as demo access [“trial account”], screenshots, video capture, etc.) for the product in order to establish verification of the alignment claims.

General Product Alignment to the UDL Framework

As part of the application, the product team must answer the following:

  1. What is the intent/purpose of the product (e.g., the goal of this product is to enable learners to master the skill of recognizing the English language letter symbols and the sounds associated with the symbols)?
  2. What known barriers are there that may prevent an individual from using the product (e.g., this product requires specific skills, such as a drag and drop—which may not be usable if the user is not using the mouse)?
  3. How does the product promote high expectations for all? This product is designed so that a wide range of users are able to achieve the product goal (e.g., this product was designed for readers of any level to be able to access engaging, challenging text).
  4. How does the product have features that are “essential for some, but good and available for all”? There are options available in this product that might be critical for some users, but many can benefit from (e.g., there are options available in this product that are critical for users who are visually impaired, but anyone needing access to visual content may use these same features).

The goal is to showcase how the product is aligned to the UDL Guidelines and how the UDL Guidelines were used to inform the product design. For each of the nine UDL Guidelines, explain how the UDL Guidelines have been considered within the product design in a way that reduces barriers within the learning experience.

  • You may choose “Not Applicable” for a particular UDL Guideline, as long as you explain why it was not included. For example, if the goal of the product is about supporting physical activity (UDL Guideline 4) but does not support comprehension (UDL Guideline 3), you can note this in the explanation.
  • You may find it useful and can reference the UDL checkpoints/considerations within the UDL Guideline alignment explanations, but is not required.

Overview

The applicant must provide evidence for the product’s alignment to the UDL Framework. The product team’s alignment review should provide evidence of UDL alignment within the design process and to each of the nine UDL Guidelines using the submission template provided (found in the Resources section above).

See the “Alignment to the Universal Design for Learning Framework Template for Applicant” in the Resources section to assist applicants in responding. The product team must provide visual evidence (such as demo access [“trial account”], screenshots, video capture, etc.) for the product in order to establish verification of the alignment claims.

General Product Alignment to the UDL Framework

As part of the application, the product team must answer the following:

  1. What is the intent/purpose of the product (e.g., the goal of this product is to enable learners to master the skill of recognizing the English language letter symbols and the sounds associated with the symbols)?
  2. What known barriers are there that may prevent an individual from using the product (e.g., this product requires specific skills, such as a drag and drop—which may not be usable if the user is not using the mouse)?
  3. How does the product promote high expectations for all? This product is designed so that a wide range of users are able to achieve the product goal (e.g., this product was designed for readers of any level to be able to access engaging, challenging text).
  4. How does the product have features that are “essential for some, but good and available for all”? There are options available in this product that might be critical for some users, but many can benefit from (e.g., there are options available in this product that are critical for users who are visually impaired, but anyone needing access to visual content may use these same features).

The goal is to showcase how the product is aligned to the UDL Guidelines and how the UDL Guidelines were used to inform the product design. For each of the nine UDL Guidelines, explain how the UDL Guidelines have been considered within the product design in a way that reduces barriers within the learning experience.

  • You may choose “Not Applicable” for a particular UDL Guideline, as long as you explain why it was not included. For example, if the goal of the product is about supporting physical activity (UDL Guideline 4) but does not support comprehension (UDL Guideline 3), you can note this in the explanation.
  • You may find it useful and can reference the UDL checkpoints/considerations within the UDL Guideline alignment explanations, but is not required.

Reflection

Reflect on the process of applying for this UDL product certification.

  • To what extent did this application process increase awareness or application of the UDL Framework and Guidelines within your product team and/or organization?

Achievement Type

  • Achievement

Supporting Information